Payper operates on a unique, results-based model. This means you pay more for the media coverage you get, not the effort we put in. It's transparent, fair, and ensures we're just as invested in your success as you are.

We charge for results, not effort. There’s a small flat fee to craft your story, then success fees based on the coverage we land.

If you have a great story to tell, probably. Our job in public relations is to understand your story, shape it in a way journalists and producers actually care about, and then get it in front of the right people. That might mean national TV in New Zealand, but it could also be radio, digital news, podcasts, or niche trade media where your audience spends time. Earned PR isn’t about paying for coverage (although we do Paid PR, too!) - it’s about building trust and credibility. We’ll never promise you a TV spot, but with a great story, strong PR strategy and clear messaging, your chances of media pick‑up increase dramatically.

Yes, we do. Crisis communication is one of the core parts of public relations. When something unexpected happens – a product recall, a public complaint, or a sensitive issue gaining traction online – you need a clear plan and fast action. We work with businesses across New Zealand to prepare crisis strategies in advance and to manage them in real time. That means drafting holding statements, briefing spokespeople, managing media calls, and monitoring social platforms. The goal of PR in a crisis isn’t to hide problems, but to communicate honestly and protect your long‑term reputation. Handled well, a crisis can actually build credibility and show leadership.

No. We partner with organisations we’re proud to back. If a story isn’t newsworthy or values don’t align, we won’t pitch it. If we don't pitch your story because we don't think it's strong enough to attract media attention, we’re saving you (and us) time and reputation. If it’s not news, pushing it to journalists hurts you and us and it costs you money for nothing. We’ll tell you straight, reshape it if possible – or politely tell you your story is not strong enough to pitch to media. Other PR firms but will gladly take your money but we've learnt that it's never worth disappointing clients!

Book a chat. We’ll map targets, angles, proof points, and timing. Then we craft a release and pitch the right journalists. We'll explain how it all works to you in simple terms and steer clear of the jargon and complicating other PR firms love to hide behind!

Our model is transparent and results‑based. Check out our On Demand and Ongoing offerings under "Services" for pricing. There's a small flat setup and strategy cost, and then success fees on top of that to ensure that we only win if you win.

No. Any PR agency that promises guaranteed results is overselling. Newsrooms and journalists decide what runs, and their decisions depend on timing, competition, and relevance. What we do guarantee is that we’ll put your brand in the best possible position. That means developing strong story angles, aligning with current trends in New Zealand, and maximising the networks we've built over decades in the industry. Plus, we've built our entire business model off paying for results, so you can rest easy knowing you're not getting ripped off. If you win, we win.

You can. AI tools like ChatGPT can draft a press release in seconds. But what they can’t do is build relationships with journalists, understand the New Zealand media environment, or apply judgement about what makes a story genuinely newsworthy. That’s where public relations professionals add value. At Payper, we use AI search optimisation to support research, spot trends, and polish writing – but PR is ultimately about human connection. If you want your story told well, you need experience, strategy, and a team that knows how the media works. AI is a tool, not a replacement for PR.

GEO is short for Google Engine Optimisation - but it’s also called Answer Engine Optimization (AEO), AI Optimization (AIO), Large Language Model Optimization (LLMO), and Generative AI SEO (GenAI SEO). Whatever you call it, the idea is the same: making sure your brand and your stories show up where people are looking. At Payper, we look at GEO through a PR lens. Although it's still a relatively new field, there's growing evidence that strong PR – and being featured in credible news organisations – helps your brand rise to the top of AI search. That means we’re not promising technical wizardry or endless jargon, but practical steps like writing stronger FAQs, commenting in the right online spaces, and building stories that naturally rank in New Zealand media and search. Think of it as public relations meeting search visibility — straightforward, human, and effective.