At the heart of everything we do at Payper is a simple goal: give New Zealand journalists great yarns without the usual PR pestering. We're changing the way PR is done here, and making it easier and less intrusive for you to find stories worth writing.
We have a revolutionary PR model journalists love: we donât email you press releases and we donât hound you with phone calls or meetings to try to pressure sell our clientsâ stories. Instead, we add you to our Slack Workspace and let you choose whatever channel topics youâre interested in to see any new releases we have under those topics.
Youâll never receive a phone call or âfriendly follow upâ from us (unless you ask for it). Youâre smart enough to decide which stories youâre interested in â no pressure-selling from us.
Creative, transparent, caring, and results-driven: these arenât things traditionally associated with the PR industry but theyâre the values that define the way we do things at Payper. Weâre radically clear and transparent and donât fluff stories up for our clients. Our stories are great on their own and donât need us to embellish them. Plus, we donât act as an annoying middle-person between you and our clients: we tell you what the story is and then let you deal directly with them.
Is there anything more awkward than having a PR person insist you cover their clientâs story? At Payper, weâre super selective about who we work with to ensure all of our pitches are genuinely good stories. We tell clients all the time: âthis one isnât strong enough to pitch, sorry,â so you donât have to. We also have morals: we donât work with fossil fuel companies, and we generally just donât work for people we donât feel proud about working for â so every pitch you get from us is a story we believe in.

Join the Payper Slack workspace, pick the topic channels you care about, and new releases land there first. No pitching, no follow-ups â and direct contact with the people behind the story whenever you want it.
Register as a JournalistQuestions, or after a particular kind of story? Email us and we'll sort you out. Payper is PR Done Right.
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