Payper
Payper
hello@payper.co
18 Nottingham Street
Westmere, Auckland
Westmere, Auckland
AI search is changing the way people find and choose brands. When someone asks ChatGPT, Claude, or Google’s AI Overviews a question like “Which EV charger should I get at home?” — it’s not your ads that show up. It’s the brands other people are talking about. PR gets you talked about, and Payper is New Zealand’s leading Generative Engine Optimisation (GEO) agency.
Payper has launched New Zealand’s first AI search optimisation (GEO) package. To help your brand rise to the top of AI search, we use a combination of organic and paid PR on high authority sites, seed your brand in key AI sources such as Reddit, as well as audit and improve key elements on your website that AI uses to form its answers. The key to GEO is to not only control what you say about yourself, but to positively influence what others (news media) are saying about your brand.
Pricing is on demand and starts at $10,000 for a 3 month campaign.
Our GEO packages start at $10,000 for a three month campaign and are totally tailored to your needs, your industry, and your budget. The bulk of that pricing – about 70% – goes directly into paid PR opportunities to have your brand featured in leading New Zealand media and relevant industry publications. Talk to us today to understand what we can do for your brand.
GEO makes your brand the recommended answer in AI assistants. We optimise content, citations, and entities so tools like ChatGPT, Perplexity and Copilot surface you by default.
SEO targets search engines and rankings. GEO targets AI assistants and their sources – news coverage, structured data, citations, and entity clarity.
No. We know that our methods do work but don't gauruntee individual results. AI answers change constantly. We improve your odds with content, coverage, schema, and citations – but no guarantees. Anyone who does is misleading you.
We focus on where New Zealanders search with AI: ChatGPT, Perplexity, Copilot, Gemini – and we adapt as the landscape shifts.
Share‑of‑voice in AI answers, citation rate, assistant coverage, and qualified traffic/leads from AI sources.
Audit → entity and schema fixes → authoritative content and FAQs → PR coverage to seed citations → monitor and iterate.
Yes – especially category leaders and B2B. If prospects ask AI for ‘best [your category] in NZ’, you want to be the answer.
