Auckland tech veteran Toby Cox has launched Geodde, a platform that helps B2B companies get recommended by AI tools like Claude, ChatGPT, Google AI Mode and Perplexity – a discipline known as Generative Engine Optimisation (GEO).

Cox was formerly a partner at Paloma, Australasia's largest venture studio, which has built an AUD $500M+ venture portfolio and helped steer companies including Afterpay to billion-dollar outcomes.

He left to go solo on Geodde in September 2025, with the platform already attracting customers across New Zealand, Australia, Israel and the United States.

The launch comes as AI search rapidly reshapes how consumers find products and services.

Gartner predicts traditional search engine volume will drop 25% by the end of 2026 as users shift to AI chatbots and virtual agents, while the global GEO services market is projected to reach US$1.48 billion this year, growing at an annual rate of 45.5%.

"The way people find businesses is fundamentally changing. When someone asks ChatGPT for a recommendation, it doesn't show them a list of ten blue links – it gives them an answer. If your business isn't part of that answer, you're invisible," said Toby Cox, founder of Geodde.

"At Paloma I spent years helping founders build products and scale companies. The pattern I kept seeing was that even great companies with great products were struggling to be discovered. GEO solves that for the AI search era."

Geodde is built specifically for companies using Webflow as their website platform. It syncs directly with a customer's Webflow site and uses AI-driven voice interviews – typically three to four minutes long – to extract key details and turn it into SEO and GEO-optimised content.

The platform handles the full content pipeline: identifying what questions potential customers are asking in AI search, researching competitors, conducting voice interviews, then generating optimised articles and publishing them directly to the customer's Webflow site.

Geodde's customers are able to create and update their content to optimise it for AI search in a process that takes minutes rather than days.

Since launching six months ago, Geodde has signed customers including cloud security platform Plerion, revenue-based finance provider Tractor Ventures, digital identity company Authsignal and property management software Landlord Studio.

"I'm deliberately building this as lean as possible – solo founder, AI-fuelled across the entire business," Cox said.

"The companies I'm building this for are fast-growing B2B businesses that know they need to be visible in AI search but don't have the time or expertise to figure it out. Geodde does the heavy lifting in the time it takes to drink a coffee."

Before Paloma, Cox was part of the founding team at Carnival Mobile which built mobile apps for some of the world's largest brands including DreamWorks, Time Warner and Air New Zealand.

The company pivoted to build a mobile marketing platform during the rise of the app store. They raised US$2.4 million from investors including Google Ventures and Gary Vaynerchuk, and were ultimately acquired by Sailthru in 2016.

Cox is heading to San Francisco in May for SaaStr, where he plans to connect with potential customers and investors.

ENDS

About Geodde:

Geodde is a content engine for B2B companies on Webflow that helps them get mentioned in AI search tools like ChatGPT, Google AI Mode and Perplexity. Founded in 2025 by Toby Cox, a former partner at Australasia's largest venture studio Paloma, Geodde uses AI-driven voice interviews and automated research to create optimised content that ranks in both traditional and AI-powered search.

Geodde is trusted by fast-growing companies including Authsignal, Thematic, Tractor Ventures, Plerion, Frankie and Landlord Studio. The platform is based in Auckland, New Zealand.

For more information visit www.geodde.com